When Poosh met Goop: Kourtney Kardashian and Gwyneth Paltrow tease secret collaboration

Gwyneth Paltrow and Kourtney Kardashian got fans excited on Tuesday as they teased an upcoming collaboration between their lifestyle brands Goop and Poosh.

The duo, aged 49 and 43, took to Instagram for a series of smiley photos with the caption “Collaboration We All Need”.

Goop x Poosh will go live on Tuesday, June 1st at 9pm PT.

coming soon!Gwyneth Paltrow and Kourtney Kardashian thrilled fans on Tuesday as they teased an upcoming collaboration between their lifestyle brands Goop and Poosh

coming soon!Gwyneth Paltrow and Kourtney Kardashian thrilled fans on Tuesday as they teased an upcoming collaboration between their lifestyle brands Goop and Poosh

Although no further details about the collaboration were revealed, Gwyneth did encourage Goop’s 1.7 million followers to leave their “predictions” in the comments section.

In a post shared to Poosh’s Instagram page, fans were urged to sign up for the health site’s mailing list to “know what’s going on” when the collaboration goes live.

For their Goop x Poosh promo image, Gwyneth and Kourtney rocked their choice of black tank tops.

Dynamic duo: The duo, 49 and 43, took to Instagram for a series of smiley photos with the caption 'Collaboration We All Need'

Dynamic duo: The duo, 49 and 43, took to Instagram for a series of smiley photos with the caption ‘Collaboration We All Need’

The Shallow Hal actress had a button-front top that appeared to be tucked into a pair of black linen pants, while the reality star opted for a heart neckline and high-waisted jeans.

Courtney flaunted her newlywed glow, with her chin-long crow strands parting down the middle in loose waves.

Gwyneth wore her signature long blonde hair, which flowed down her chest as she got up close and personal with the KUWTK alumni.

Expected: Goop x Poosh to go live on Tuesday, June 1 at 9pm PT

Expected: Goop x Poosh to go live on Tuesday, June 1 at 9pm PT

What could it be? Although no further details about the collaboration were revealed, Gwyneth did encourage Goop's 1.7 million followers to leave their

What could it be? Although no further details about the collaboration were revealed, Gwyneth did encourage Goop’s 1.7 million followers to leave their “predictions” in the comments section

The pair sat in front of a marble countertop with a wooden display case and glass shelves as their backdrop. The shelves are filled with piles of books, candles, skin care products and more.

News of the exciting joint venture comes a little more than a week after Gwyneth used Instagram to shut down speculation about a rivalry between her and the Kardashians.

While hosting a Q&A with her 8 million followers, the Iron Man actress After a fan asked her if she was upset that Kourtney’s brand Poosh was “copying” her, she clarified that she believes a “health career” is for every woman.

“The idea that women need to compete is a traditionally patriarchal bull***,” she wrote, adding, “@kourtneykardash is a very good person and #KRAVISFOREVER.”

SUPPORT: News of the exciting joint venture comes a little more than a week after Gwyneth used Instagram to shut down speculation about a rivalry between her and the Kardashians; photo by Gwyneth in 2021

SUPPORT: News of the exciting joint venture comes a little more than a week after Gwyneth used Instagram to shut down speculation about a rivalry between her and the Kardashians; photo by Gwyneth in 2021

“Kravis” is the nickname for Courtney and her husband Travis Barker, 46, who had a lavish wedding in Italy today.

“Every woman has room to live out their dreams,” the Iron Man actress continued.

The Oscar winner admits she can understand why some might look at the situation through a competitive lens.

“I fell prey to this idea a few years ago, so I understand where it came from,” she admits.

Plenty of room: In a Q&A with her 8 million followers, the Iron Man actress clarified that she believes a

Plenty of room: In a Q&A with her 8 million followers, the Iron Man actress clarified that she believes a “health cause” is for every woman, after a fan asked her if she was “plagiarizing” Kourtney’s brand Poosh she feels uneasy

“Now, when I see new health businesses giving us all a place, I’m very happy,” she said.

Paltrow launched Goop in September 2008, a weekly email newsletter offering health and lifestyle advice and insights into the star’s life.

The company’s name was inspired by author Peter Arnell, who reportedly told the star that all successful internet companies have double O’s in their names.

Over the years, Goop has expanded, creating a website and branching out into e-commerce, pop-up stores, health summits, print magazines, podcasts and, most recently, a Netflix documentary series.

Goop: Paltrow launched Goop in 2008 and has since expanded the brand to five locations, where they sell her famous

Goop: Paltrow launched Goop in 2008 and has since expanded the brand to five locations, where they sell her famous “This Smells Like My Vagina” candle, among other products

Friends:

Friends: “The idea that women need to compete is traditionally patriarchal,” she wrote, adding that “@kourtneykardash is a very nice guy”; Kardashian March 2022

In addition to the pop-up store, the brand has five permanent brick-and-mortar stores that sell the actress’ famous “This Smells Like My Vagina” candle, as well as apparel and other products from GOOP brand G. Label.

Meanwhile, Kourtney launched her lifestyle site Poosh in March 2019.

The site offers articles, healthy recipes, product recommendations and advice on topics such as fashion, fitness and health.

The beauty recently married husband Travis Barker for the third time in a lavish ceremony in Portofino, Italy.

The pair exchanged vows in the company of their loved ones, including their children: Courtney’s son Mason, 12, Ryan, 7, daughter Penelope, 9, and Travis’ son Landon, 18, daughter Alabama, 16, stepdaughter Atiana, 23.

The couple officially tied the knot in Santa Barbara earlier this month, following a non-binding wedding in Las Vegas in April.

I do! The beauty recently married husband Travis Barker for the third time in a lavish ceremony in Portofino, Italy.The pair exchanged vows in the company of their loved ones, including their children: Courtney's son Mason, 12, Ryan, 7, daughter Penelope, 9, and Travis' son Landon, 18, daughter Alabama, 16, stepdaughter Atiana, 23; Courtney pictured with Travis on May 20

I do! The beauty recently married husband Travis Barker for the third time in a lavish ceremony in Portofino, Italy.The pair exchanged vows in the company of their loved ones, including their children: Courtney’s son Mason, 12, Ryan, 7, daughter Penelope, 9, and Travis’ son Landon, 18, daughter Alabama, 16, stepdaughter Atiana, 23; Courtney pictured with Travis on May 20