Smartphone companies of all sizes are struggling to sell devices as their businesses face what can only be described as a perfect storm — weak demand and serious supply chain issues.
But in these turbulent times, a leading brand has somehow moved higher because Counterpoint study revealed in its latest report on the global smartphone market.
Samsung is one of the few brands to grow in April 2022
SamsungSmartphone sales rose 9% year-over-year in April, when the overall market fell 8% year-over-year to its lowest level since the onset of the COVID-19 pandemic in 2020.The South Korean brand’s impressive performance was aided by the popularity of its Galaxy A-series models in the mid-range and premium segments Galaxy S22 High-end smartphone market.
Counterpoint Research noted that recent promotions have boosted demand for Samsung phones in key markets such as Latin America and India Millet topped the list last month.
Samsung hits highest market share since 2017
Combining these factors, Samsung held a 24% share of the global smartphone market in April 2022. This marks the third month in a row that Samsung’s market share has risen, and the third month in a row to become the world’s No. 1 smartphone brand in 2022.
If all that wasn’t enough, the market share levels recorded last month marked a new five-year high for Samsung. The last time it gained a larger share was in April 2017, when Galaxy smartphones accounted for 25% of global sales.
Looking ahead, Counterpoint Research expects Samsung to maintain its position as the world’s leading smartphone brand in the second quarter of 2022.The arrival of new foldable phones in summer, namely Galaxy Z Flip 4 and Fold 4should also maintain sales in the third quarter of this year.
Both Apple and Xiaomi have faced sharp declines in recent months
Speaking of apple, the brand captured 15% of the smartphone market in April. While that’s still impressive, it’s a far cry from the numbers at the end of 2021, and marks the fourth straight month of share declines. Fans of the company shouldn’t worry too much, though. A similar decline occurs every year as the latest iPhones age and the next-generation models are about to be released.Although the fact that Apple iPhone SE (2022) Notably, its market share has not improved.
Xiaomi, on the other hand, accounted for 12% of sales. That’s pretty steady — the company has been at similar levels since September 2021 — but it’s still lower than a year ago.
The company has struggled more than rivals with supply chain issues, and unless it can turn things around in the coming months, it’s unlikely to come close to the results it achieved in 2021, let alone become the world’s No. 1 brand again.