Las Vegas tells no more Elvis-themed weddings

Elvis impersonator Brendan Paul (right) walks down the aisle at Katie Salvatore and Eric Wheeler's wedding at the Graceland Wedding Chapel in Las Vegas.  Authentic Brands Group sent cease and desist letters to multiple churches earlier this month, saying they must comply by the end of May.

John Locher/The Associated Press

Elvis impersonator Brendan Paul (right) walks down the aisle at Katie Salvatore and Eric Wheeler’s wedding at the Graceland Wedding Chapel in Las Vegas. Authentic Brands Group sent cease and desist letters to multiple churches earlier this month, saying they must comply by the end of May.

Church of Love in Las Vegas Those who use Elvis’ likeness may find themselves transformed into Heartbreak Hotels.

The licensing company that controls the “King” name and image is ordering the operators of Sin City churches to stop using Elvis in themed ceremonies, according to the Las Vegas Review-Journal.

Authentic Brands Group sent cease and desist letters to multiple churches in early May, which are expected to be compliant now.

and Elvis is tied to the Las Vegas wedding industrysome say the move could destroy their business.

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“We’re a family-run business, and right now we’re with the big dog,” said Kayla Collins, who runs LasVegasElvisWeddingChapel.com and Little Church of Hearts with her husband.

“That’s our bread and butter. I don’t get it. We just hit our stride again through Covid and then this happened.”

Lynn Goya, Clark County Clerk, who led a marketing campaign to promote Las Vegas as a wedding destinationsaying the church’s order to stop using Elvis couldn’t have come at a worse time for the industry.

Charles King plays Elvis as he weds Alicia Fink and Vaughan Chambers at the Little Wedding Chapel in Las Vegas on May 12, 2020. With Elvis' strong ties to the Vegas wedding industry, some say the move could destroy their business.

John Locher/The Associated Press

Charles King plays Elvis as he weds Alicia Fink and Vaughan Chambers at the Little Wedding Chapel in Las Vegas on May 12, 2020. With Elvis’ strong ties to the Vegas wedding industry, some say the move could destroy their business.

The city’s wedding industry generates $2 billion (NZ$300 million) a year, and officials say Elvis-themed weddings make up a large percentage of the ceremonies that take place.

“It could destroy part of our wedding industry. Some people could lose their livelihoods,” Goya said.

a chapel last weekend elvis imitator Changed into a leather jacket, jeans and fedora for the “rock”-themed ceremony, Review Magazine reported Monday.

Graceland Wedding Chapel, which hosts 6,400 Elvis-themed weddings each year, has not been warned, according to manager Rod Musum.

document

“Elvis,” “Elvis,” and “King of Rock and Roll” are protected trademarks, according to a letter from Authentic Brands Group.

Authentic Brands Group did not immediately respond to an emailed request for comment.

The licensing firm oversees the estates of celebrities such as movie star Marilyn Monroe and boxer Muhammad Ali, as well as 50 consumer brands.

In the cease and desist letter, the company said it would cease unauthorized use of “Presley’s name, likeness, voice image and other elements of Elvis’ character” in advertising, merchandise and other matters.

The letter also said “Elvis,” “Elvis,” and “King of Rock and Roll” are protected trademarks.

The order should not translate into legal action against Elvis-themed stage performances in Las Vegas, such as All Shook Up, under Nevada’s rights of publicity law, because impersonating someone else for a similar live performance is under Nevada’s rights of publicity law performances are considered exceptions. Lawyers who help draft regulations.

“The Elvis show is essentially a performer who entertains others by reimagining that person on stage,” Tratos said.

Kent Ripley, whose company is Elvis Weddings, said he had never had this problem in his 25 years playing Elvis.

“They want to protect the Elvis brand. But what are they taking Elvis from the public to protect?” Ripley asked.