Feminine hygiene products market size to reach USD 127.6 billion by 2031

Transparent Market Research

Transparent Market Research

Rising awareness and use of feminine hygiene products in developed and developing countries is supporting the global market, with Asia Pacific expected to play a key role in regional market development

ALBANY, NY, USA, May 31, 2022 (GLOBE NEWSWIRE) — Global Feminine Hygiene Products market A study by Transparency Market Research (TMR) states that it is estimated to grow at a CAGR of 6.2% during the forecast period from 2022 to 2031. This assessment provides an in-depth analysis of the Feminine Hygiene Products market statistics and facts.

The feminine hygiene products market in Asia Pacific is expected to maintain its prominence over the forecast period owing to increasing urbanization and increasing awareness of hygiene facilities among people in many developing countries in the region. Furthermore, the regional market is expected to be driven by the surge in the use of hygiene products that offer special side leakage protection and oversized sanitary napkins with high water absorption capacity.

Companies operating in the feminine hygiene products market are focusing on developing next-generation products with high levels of safety and comfort. So people see them investing heavily in R&D projects. In addition, some enterprises are increasing the production of eco-friendly feminine hygiene products to meet the growing market demand. In addition to this, players are executing M&A strategies to expand their regional presence and product portfolio. These factors are expected to boost the global feminine hygiene products market over the forecast period.

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Feminine Hygiene Products Market: Key Findings

  • The demand for different menstrual care products in the female population across the globe is increasing due to the rising awareness of the importance of vaginal hygiene and the increasing spending power of this population. Additionally, this consumer group tends to maintain pH balance in the vaginal area and protect themselves from infection. As a result, they are increasing the demand for intimate washes, wipes and hair removal products. These factors bring about the earnings outlook for the global feminine hygiene products market, which is expected to be valued at 127.6 billion by 2031.

  • Because traditional napkins contain many synthetic products, including allergenic metallic dyes, rayon dioxins, and over-processed wood pulp, the use of these products can lead to infections, inflammation, and allergies in women. In addition, some of these chemicals can cause carcinogenic conditions after long-term use. Due to growing awareness of these adverse effects, major global groups of women are increasingly turning to biodegradable products, cloth sanitary napkins, and sanitary napkins made from organic materials. Using such products also helps them minimize health hazards caused by dyes, harmful chemicals and irritants in tampons or pads. Companies operating in the feminine hygiene products market are taking cues from shifting consumer behavior to develop feminine hygiene products.

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Feminine Hygiene Products Market: Growth Boosters

  • Increasing use of different hygiene products including panty liners and tampons by female population from several developed countries is driving the sales growth of the feminine hygiene products market

  • The surge in health awareness among women across the globe is estimated to lead to increased demand for feminine hygiene and care products in the coming years

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Feminine Hygiene Products Market: Key Players

Some of the key players profiled in the report are:

  • Energizer Holdings

  • Procter

  • Unicharm

  • Edgewell Personal Care

  • Lil-Lets Group Ltd.

  • Kimberly-Clark Corporation

  • Biochemical Healthcare Pte Ltd

  • Glenmark Pharmaceuticals

  • Reckitt Benckiser Group Ltd

  • Hengan International Group Co., Ltd.

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Feminine Hygiene Products Market Segmentation

Product Category

  • Menstrual products

  • Intimate washing and cleaning

    • Moisturizers and Creams

    • wet wipes

    • spray

    • Others (powder, mousse, soap, gel, etc.)

  • hair removal

  • Others (vaginal tightening, hair growth prevention, whitening, etc.)



age class

  • under 15

  • 15 – 25 years old

  • 26 – 40 years old

  • over 40 years old

distribution channel

  • online

    • Company website

    • e-commerce site

  • offline


  • North America

  • Europe

  • Asia-Pacific

  • Middle East and Africa

  • South America

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