The company is counting on a group of interstellar rogues to help. “Guardians of the Galaxy: Cosmic Rewind,” a state-of-the-art indoor roller coaster featuring the popular superhero who debuted in the 2014 movie, opened Friday at a Florida theme park.
It’s not just any everyday attraction. This roller coaster is the key to a future-proof Disneyland business.
Disney is integrating a synergy strategy with Marvel, one of the company’s most popular movie brands, to support a foundational part of its business as it refreshes one of its most geeky theme parks.
Robert Niles, editor of ThemeParkInsider.com, told CNN Business, “Streaming puts Disney in the lives of its consumers on a daily basis, but parks give Disney the headroom to be with those consumers. , which no recorded medium can do.” “A trip to a park or a cruise ship becomes a lifelong memory for millions of consumers — driving a lifelong affinity for the Disney brand.”
But the unit posted $6.6 billion in revenue in the fiscal second quarter of this year, more than double its sales a year earlier.
Now it’s Epcot’s turn. Type “Cosmic Rewind”.
Epcot offers other thrill rides like the “Test Track,” but it’s never been considered Disney World’s most thrilling resort. That distinction belongs more to Hollywood Studios, whose theme parks are based on Star Wars and Twilight.
In fact, the original Epcot wasn’t supposed to be a theme park at all, but rather a future community planned by Walt Disney, dubbed the “experimental prototype community of tomorrow.” Hence the acronym.
Marvel is a big name in entertainment, and now Disney is using it to boost its resort business to appeal to families who might have found previous iterations of the park a little boring.
Disney gave CNN Business its first look at the journey, and “Cosmic Rewind” isn’t boring at all. The spinning roller coaster matches the fun of the series, whose two films have grossed more than $1.6 billion at the global box office.
In fact, it’s more like living in your own Marvel movie.
Guests are caught up in a storyline from the moment they line up. Once they’re on board, the rollercoaster rides through battles between the Guardians and a giant celestial space projection that will play songs such as “September” by Earth, Wind and Fire, which is similar to the film’s disco The ambience matches.
This fully immersive experience is exactly the point, said Josh D’Amaro, chairman of Disney Parks, Experiences and Products. “We’re working on the next level of storytelling, and our guests will be able to access their favorite stories in a whole new way,” D’Amaro told CNN Business.
“As Walter has always said, Epcot should always be in a state of flux, and it never stays the same,” he added. “Our goal is to keep this particular park alive, alive and nostalgic, but ready for the future.”