Dior makes smart move to keep Johnny Depp despite controversy

With Amber Heard and Johnny Depp back in court, fans of the pair are again glued to the screen hoping to learn more about the stormy relationship between the two stars.

Depp supporters hope the Edward Scissorhands star will finally get justice for the consequences of a ruling he received two years ago that they believe is unfair.

related: These are the 8 biggest brands recognized in Johnny Depp’s career

Not only that, but they also applauded those who support their idols after a UK court ruled that the 2020 wife-battering allegations against Depp were “substantially true”. Topping the list is French luxury fashion house Christian Dior.

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The actor called it “abnormal” and “confusing” the verdict, which saw Depp order initial legal costs of £630,000 to The Sun, which he sued for defamation.

There are further consequences. The discovery saw him effectively canceled by Hollywood.but Fans continue to support Deppso at least one luxury brand.

Johnny Depp dumped by most brands

Shortly after the ruling, Warner Bros. to cut ties with Deppand remove him from Fantastic Beasts Franchise. The actor who played the character of the dark wizard Gellert Grindelwald was replaced by Danish actor Mads Mickelson.

Technically, Depp wasn’t fired by Warner Bros., he was asked to resign and still received the full cost of the five-film deal.But it’s not the only work he’s lost, and Depp fans are angry.

Two years ago, Disney removes Depp from Pirates of the Caribbean series after Hurd op-ed Washington post.

This Rum Diary The actor’s former Hollywood agent, Christian Carino, recently testified in Depp’s defamation trial that while his client was not mentioned in the article, it was related to his ex-wife’s allegations, which led Disney to drop it. actor.


related: Is Johnny Depp a chance to return to ‘Pirates of the Caribbean’?

Luxury brand Dior didn’t cancel Depp

However, not everyone gave up on the actor. Christian Dior’s Sauvage Elixir aftershave has been in production since the mid-1960s. Celebrity fragrances have long been a trend, as well as an endorsement of existing men’s and women’s fragrances. In 2015, the French luxury brand signed Depp to be the face of aftershave.

Rumor has it, Celebrities paid $3 to $5 million for the ad.

The ad, which featured Depp playing guitar, was criticized for its alleged racist depiction of Native Americans. But despite the controversy, sales at the event soared after Depp signed on.

In the current case between Amber Heard and Johnny Depp, the ad for Dior was suggested by the actor’s sister Christi Dembrowski. Depp’s brother tells how Heard insulted her brother when she found out he was booked for his work with Dio.

Heard said, “Why would Dior do business with you? They’re about class and style, and you don’t have style,” Dembrovski reported.

related: Amber Heard says something disturbing about Johnny Depp’s ‘Dior’ gig

Obviously, Dior disagreed.

Dior forced to drop controversial actor

Following the 2020 ruling, many believe Depp will no longer be the face of Dior Sauvage, as he has been cancelled by many others.and also Lawyer who asked Dior to drop Depp.

Domestic violence lawyer Rachel Homan-Brown has called Dior “irresponsible” and insulted women who continue to use Depp.

Depp fans are happy to find out they don’t. When British viewers saw the ad on TV, they were surprised to see Depp still aligned with the brand. However, a spokesman for the Advertising Standards Authority said few complaints had been received.

“We have received a total of 11 complaints about this ad,” he said. “The complainant believes that Johnny Depp should not have appeared in the ad because of the details of his recent court case.”

Apparently, Depp’s supporters number far more than eleven.

Dior sales have increased since hearing the drama

It’s a decision that’s good for the brand. After a 2020 court ruling, aftershave sales were even higher, with defiant fans pledging to support the actor. Many of them thought Johnny got an unfair deal.

Using the hashtag #Justiceforjohnnydepp, they started posting messages on social media supporting the actor and Dior’s continued connection to him.

One fan wrote: “Shoutout to Dior because it’s actually the only sponsor left for Johnny Depp who didn’t turn his back on him. He’s still the face of their cologne Sauvage, sure give me a shot bottle to show my support.”

Another wrote: “Johnny Depp is still the face of Sauvage because Dior isn’t an idiot.”

Cologne has remained on the best-seller list, and Sauvage has seen a nearly 25 percent increase in internet searches, according to beauty site Cosmetify.

The Dior campaign currently circulating has created an image of Depp as “uncompromising, deep and authentic”. They went on to support the troubled actor, saying “he’s never been so charming, so rockin’.”

Will Dior give up on Johnny Depp?

There is a lot of guesswork Why Dior kept Depp as brand ambassadordespite mounting pressure to do so.

British PR expert Mark Bokowski said: “Brands want short-term memory loss and long-term amnesia. These fashion houses live in their own bubbles. They live in a world accustomed to confronting controversy.”


Lauren Sherman, chief reporter for The Business of Fashion, said she thinks Dior is taking a stance that “all publicity is good publicity”, which is clearly working for the brand considering their products are sold out in multiple countries.

So, for now, the link between Depp and Dior will continue. While it does, fans will continue to love both of them.

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